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When you come to design a service, you will need a whole range of ingredients, which belong to one or more of the following categories:
It's the responsibility of the planning group to put this together into something coherent that helps everyone act as a single worshipping body. Somewhere, you need structures of cohesion.
The best known of these are:
Service themes are commonly drawn from a bible text or a theological point of examination. The planning then involves marshalling the ingredients around the theme to illuminate it as part of the worship experience, and lead to prayer or some other response. Themes are an example of using cognition to keep people with each other.
Ritual Structures emerge when groups start to use services which have a basic structure which is repeated from one service to the next, but into which various elements either are injected anew each time, or where items evolve slowly over time. This isn't like the traditional 'liturgy' because those really were based around just fixed words and the ceremonial actions of a few ministers. Alternative worship allows continuity and variation patterns across a much broader diversity of media, and involves everyone in a much more active way. Ritual structure uses habit and consensus to keep people with each other.
Labyrinth - this is an enormous installation which frames the whole act of worship. People work their way around a labyrinth, plotted out on the floor or in 3D, using various resources dotted throughout the path to guide them in prayer. Normally it's necessary to lay on either some refreshments or other activity, since a labyrinth can only hold so many people at one time. Other installations could also be used this way, such as a guided walk, different 'rooms' which the service traverses, or other physical structuring. Labyrinths and their ilk use physical structuring to keep people within a shared worshipping experience.
With all these structures of cohesion, the idea is to keep people within sufficient boundaries to make a shared experience, which allows for both diversity and continuity from one person experiencing it to the next.